What’s The Most important Factor When Choosing A Diamond?

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When choosing a diamond, many people ask: What's the most important factor of the four Cs: cut, color, clarity, or carat weight? Without question, it's cut. The human factor is what determines how much light gets in and how much light gets out. Visit our showroom located at 368 Southland Drive, Lexington, KY and let our knowledgeable experts find the right diamond for you.